It’s almost impossible to work in the digital marketing space without hearing buzzwords about A/B testing and how it can help you increase revenue.

The truth is, if your digital business has been growing for the past few years, it might be time to start thinking about how you can use testing and optimization to improve your online conversion rates.

But how do you know when your website is ready? We’ve pulled together a list of four signs that your business could benefit from a testing program.

1. You’ve Developed A Solid Baseline

A/B testing works best if you already have a site in place. They test new ideas against control experiences. Which means, if you don’t have a website, you don’t have a control to test against yet.

Keep in mind, it only takes a few weeks to establish a baseline. So if you’ve recently launched a site, it’s probably already time to start thinking about how to make it better! In fact, at Reusser we love thinking about how we can start A/B testing shortly after a site launches.

2. You Have A Method For Consistently Driving Traffic

A lot of pieces go into the A/B testing equation. But one of the best indicators that your site is primed for testing is consistent traffic. Typically, the more traffic you have, the better. That’s because your tests can be short (2-4 weeks), which means you can learn from your tests quickly and pivot to proven high-converting strategies swiftly.

Whether you have a lot of traffic or not, the key here is consistency. A highly optimized site will aid you in increasing your site traffic down the road.

3. You Have Online Business Goals

Testing is exciting. That’s why many times we see companies test anything and everything. Testing programs are MUCH more impactful when they’re backed by strong strategies and high-impact key performance indicators (KPIs).

If your digital marketing program has well-developed goals, your testing program can be built to support those goals.

Not sure if you’re there yet? The extra work that goes into developing your program strategy will help you see the most success in your new testing program.

4. You Have Access To A Team That Can Help Build And Grow Your Testing Program

A/B testing requires a cross-functional team to execute, analyze, and implement strategies. Whether your business already has access to people to fill these positions or if you need to partner with an agency to make it happen, make sure you’re working with these four roles:

Strategist
Analyst
Designer
Developer

What If Your Business Doesn’t Check Every Box?

The good news is most online businesses are only a few steps away from starting their A/B testing programs.

The better news? At Reusser, we have all of the expertise to support you as you begin launching your first tests. Let’s set up a strategy call to get started!

How To Know When Your Digital Business Is Ready For A/B Testing